Meet Liz

The Heart of LP Innovates

Liz Peuster (Poy-ster), CAE, has lived and breathed associations for 20 years. She’s served state, national, and international associations, seeking to share impactful stories, discover efficiencies, build relationships, and lead with strategic and emotional intelligence. She’s a mom, a wife, a shameless Disney fanatic, and a 32-time half-marathoner. She’s also a bit of a nerd about new technologies impacting the world around us.

Why You Need to Know Her

When it comes to confidently embracing artificial intelligence and achieving impactful marketing, I can give you more than blue sky ideas and buzzwords.

With more than two decades of proven success in communications, marketing, and technology, I develop and execute creative marketing strategies that resonate and deliver. My experience places me at the forefront of AI adoption, streamlining operations and enhancing stakeholder value firsthand, all while leading successful marketing and communication strategies.

My ability to translate complex AI concepts into actionable strategies and craft compelling marketing narratives has made me a sought-after speaker and trainer, reaching hundreds of professionals.

My superpower? Making AI accessible, demonstrating how it can reduce burnout, boost productivity, and foster creativity, alongside developing and implementing innovative marketing campaigns that drive engagement and growth.

A recognized leader, I’m a Certified Association Executive and was honored with the Association Women Technology Champion award in 2025.

I’m ready to empower you if you’re looking for a strategic partner with a deep understanding of AI and expertise to lead your marketing initiatives.

Where You’ve Seen Her

Liz has spoken to groups regarding association best practices, AI adoption, and engagement. She has presented to boards of directors, special interest groups, and associations (both operational staff and members).